Management Team
Palamida has a highly experienced management team with executives from a number of well established companies as well as highly successful VC backed start-ups including Sun Microsystems, HP, IBM, iPass, StrataCom, NetScreen Technologies, Juniper Networks, and Cacheon.
Management Team
Mark Tolliver, CEO
Theresa Bui Friday, Founder
Jeff Luszcz, VP Services and Support
Mark Tolliver CEO

>Read Mark's Blog
As CEO, Mark leads corporate strategy and growth. A well-known speaker and industry visionary, he brings over 30 years expertise in global high-tech marketing, product and business strategy to the team. Prior to joining Palamida, Mark spent ten years with Sun Microsystems. During his tenure he was executive vice president, marketing and strategy, as well as chief strategy officer responsible for corporate marketing, product and business strategy, M&A, industry marketing and ISV programs.
Previous to Sun, Mark served as President and general manager of iPlanet, a strategic alliance between Sun and AOL Time Warner focused on Internet infrastructure software. iPlanet became a division of Sun in March 2002. Throughout his career he has held senior level executive positions in marketing that included MasPar Computer Corporation and Hewlett-Packard Company.
Mark holds an M.B.A. from the University of Chicago and a B.S.E.E. from the University of Illinois.
Theresa Bui Friday Founder

Prior to Palamida, Theresa was Director of Strategic Marketing at Cacheon, responsible for corporate and product brand creation and management, including market penetration strategy, product development, and demand generation programs.
She was also Director of Enterprise Marketing for Embark.com, which is now Princeton Review, and Red Dot Interactive, now Answerthink Inc., where she held global responsibility for product marketing of the enterprise product lines, including competitive and market evaluation, strategic planning and outbound marketing programs.
Theresa, along with Ray Waldin and Jeff Luszcz, co-founded Palamida to meet the growing demand for software intellectual property audits and compliance solutions.
Jeff Luszcz VP Services and Support
As VP of Services and Support, Jeff leads the professional services team responsible for enterprise audits. He is also responsible for managing Palamida's field-engineering services, assisting with product development and implementation and leading upcoming product release programs.
Previous to Palamida, Jeff was Senior Software Engineer at Cacheon, responsible for research and development. He also served as a senior engineer on the development team and technical lead for Fortune 500 customer engagements.
He spent six years as a software engineer at NASA Ames Research Center where he implemented software for simulation and visualization of innovative flat panel display technology and their related human factors. Throughout his career, he has been active in the Java, Macintosh and Open Source software communities. Jeff is also the author of several well-known Macintosh software utilities and has served as a technical editor for Wrox Press, a leading publisher of software books. He received his B.S. from Cornell University School of Operations Research and Industrial Engineering.
The original Palamida concept and flagship product originated with Jeff. He co-founded the company along with Ray Waldin and Theresa Bui Friday in order to meet the growing demand for software intellectual property audits and compliance solutions.


